(Vienna, 30 November 2018) The Medical University of Vienna has won the prestigious Superbrands Austria Award 2018 and the presentation has now taken place in the Novomatic Forum in Vienna. With this award, the expert jury has acknowledged that the Medical University of Vienna is publicly perceived to be a strong brand.
After winning this award for the first time last year for its successful rebranding and relaunch of its corporate design, the "MedUni Vienna" brand has now become established within the public's awareness, so that it is now perceived and recognised as a strong brand.
The logo, website, emotional visual imagery and uniform overall presence – the harmonious brand image of MedUni Vienna is perceived by the public to be one of the top brands in Austria, and this assessment is endorsed by communication experts.
In collaboration with market research Institute Gfk Austria, consumers in Austria were first asked about their favourite brands. The Superbrands Brand Council, an independent committee of experts, then evaluated the identified brands and promoted them to superbrands.
About Superbrands International
Superbrands are brands that have built up an excellent image in their respective segment or market and are perceived to offer tangible or at least perceptible advantages over their competitors. Marketing and communications experts introduced the Superbrands programme in the UK around 20 years ago. Its purpose is twofold: to push outstanding brands into the limelight and to provide other market players with successful examples, from which they can learn lessons for their own brands. Since then, the programme has expanded throughout the world. The Superbrands Award is now in 90 countries, spanning all five continents.
For further information: www.superbrands.at