(Vienna, 02 April 2026) The Medical University of Vienna has once again been honoured with the Superbrands Austria Award as a strong brand. The award highlights the university’s strong public perception and confirms its consistent brand image.
The Medical University of Vienna is thus once again visible as a strong brand in Austria. The university has already been honoured with the Superbrands Austria Award on several occasions in recent years. MedUni Vienna has clearly positioned itself in the public eye over the years. This is due to a consistent overall image, a recognisable corporate design, its digital presence, and uniform visual and content-based communication. Previous awards have also been explicitly linked to the university’s further developed brand identity.
In collaboration with the market research institute GfK Austria, a representative sample of consumers in Austria were surveyed about their preferred brands. The independent panel of experts, the Superbrands Brand Council, then assessed the brands surveyed and selected them as Superbrands.
About Superbrands International
Superbrands are those brands that have built up a very good image in their respective market segment or in the market as a whole and offer the public concrete or at least perceptible advantages compared to their competitors. The Superbrands programme was launched around 30 years ago. It has two objectives: to put exceptionally strong brands in the spotlight and, furthermore, to provide other market participants with a strong role model from which to learn for their own brands. Since then, the programme has expanded worldwide. The Superbrands award is now presented in 90 countries across five continents.