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Superbrands Austria Award 2018 goes to MedUni Vienna

Award confirms public perception of the Medical University of Vienna as a strong brand
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[Translate to English:] Bild: MedUni Wien/Matern
[Translate to English:] Superbrands-Geschäftsführer András Wiszkidenszky (links) übergibt die Urkunde an Rektor Markus Müller (rechts) und Johannes Angerer, Leiter der Abteilung für Kommunikation und Öffentlichkeitsarbeit

The Medical University of Vienna has won the prestigious Superbrands Austria Award 2018. With this award, the expert jury is acknowledging that the Medical University of Vienna is publicly perceived to be a strong brand.

After winning this award last year for its successful rebranding and relaunch of its corporate design, the "MedUni Vienna" brand has now become established within the public's awareness so that it is now perceived and acknowledged as a strong brand. The logo, website, emotional visual imagery and overall presence – the harmonious brand image of MedUni Vienna is perceived by the public to be one of the top brands in Austria, an assessment that is endorsed by communication experts.

In collaboration with the market research Institute Gfk Austria, consumers in Austria were first of all asked about their favourite brands. The Superbrands Brand Council, an independent panel of experts, then evaluated the identified brands and promoted them to superbrands.

A strong brand with a clear profile
"With its brand profile, MedUni Vienna has established itself even more firmly within public awareness and is now perceived as a powerful brand in the field of medicine and research," says Rector Markus Müller, expressing his delight at receiving the award. "This also applies to our profile as an internationally recognised Medical School, which we can hone even further with our authentic corporate identity. I am therefore particularly thrilled by the validation this award represents."

About Superbrands International
Superbrands are brands that have built up an excellent image in their respective segment or market and are perceived to offer specific or at least perceptible advantages over their competitors. Marketing and communications experts introduced the Superbrands programme in the UK around 20 years ago. Its purpose is twofold: to push outstanding brands into the limelight and to provide other market players with successful examples, from which they can learn lessons for their own brand. Since then, the programme has spread throughout the world. The Superbrands Award is now in 90 countries spanning all five continents.

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