(Vienna, 30 November 2017) As the result of a comprehensive rebranding process, the Medical University of Vienna completely changed its corporate design in August 2016 – with a new logo, new website, emotional visual imagery and revised overall presence. Yesterday, MedUni Vienna won the prestigious Business Superbrands Austria Award 2017 for its all-new brand image. The award was presented at a gala held in the Novomatic Forum in Vienna.
In collaboration with the market research Institute Gfk Austria, consumers in Austria were first of all asked about their favourite brands. The Superbrands Brand Council, an independent committee of experts, then evaluated the identified brands and promoted them to superbrands. As well as MedUni Vienna, other prominent brands such as e.g. Atomic, Radatz, Barilla, Pirelli and Rapid Wien also won awards.
Authentic corporate identity"Today, despite all the challenges it faces, MedUni Vienna once again has the potential to belong to the international Premier League of medical schools. In our globalised world, this requires a high level of visibility and an authentic corporate identity. This is exactly what we have achieved with our comprehensive rebranding process and the resulting new and fresh corporate design. The award bears this out and gives us even more reason to celebrate," said MedUni Rector Markus Müller, who accepted the Superbrands certificate on behalf of the university.
About Superbrands International
Marketing and communications experts introduced the Superbrands programme in the UK around 20 years ago. Its purpose is twofold: to push outstanding brands into the limelight and to provide other market players with successful examples, from which they can learn lessons for their own brand. Since then, the programme has become popular throughout the world. Ninety countries over all five continents have now adopted the Superbrands Award.