(Vienna, 19 November 2021) Thomas Staudinger, an intensive care doctor at the Department of Medicine I of MedUni Vienna and Vienna General Hospital and head of one of the intensive care units at Vienna General Hospital, was named Personality of the Year at the Superbrands Gala. The jury paid tribute to Staudinger's role as a "coronavirus explainer" and role model. MedUni Vienna again received the Superbrands Austria Award as being a strong brand.
Each year, a person who serves as a role model is selected as Personality of the Year. This can be someone from the field of sports, science or the arts, who sets an example for society as a whole, inspires young people and builds a personal brand through his or her achievements and influence. According to the Gala organisers, it is no coincidence that this year's winner comes from the health sector since, over the past two years or so, the real heroes have worked in hospitals, research institutes and ambulances.
Thomas Staudinger is a habilitated specialist in internal and intensive care medicine. He is Medical Director of the Intensive Care Unit (13.i2) at the Department of Medicine I of MedUni Vienna and Vienna General Hospital and President of the Austrian Society for Internal and General Intensive Care Medicine and Emergency Medicine (ÖGAIN).
MedUni Vienna once again recognised as a strong brand
Over the past few years, the "MedUni Vienna" brand has become established within the public's awareness, so that it is now perceived and recognised as a strong brand. In addition to a uniform overall presence in keeping with the corporate design, public appearances by experts such as Thomas Staudinger help to create a consistent public perception of the MedUni Vienna brand, which communication experts regard as one of the top brands in Austria.
About Superbrands International
Superbrands are brands that have built up an excellent image in their respective segment or market and are perceived to offer tangible or at least perceptible advantages over their competitors. Marketing and communications experts introduced the Superbrands programme in the UK around 20 years ago. Its purpose is twofold: to shine the spotlight on outstanding brands and to provide other market players with successful examples, from which they can learn lessons for their own brands. Since then, the programme has expanded throughout the world. The Superbrands Award is now in 90 countries, spanning all five continents.
In collaboration with the market research Institute Gfk Austria, Austrian consumers were first of all asked about their favourite brands. The Superbrands Brand Council, an independent committee of experts, then evaluated the identified brands and promoted them to Superbrands.